Competitiveness and Customers Satisfaction Research Proposal

Competitiveness and Customers Satisfaction - Research Proposal ExampleAlthough current recession continues to be evident, economists project that as soon as the economy recovers local and international travel businesses would again progress. The US government (U.S. Department of Commerce, 2008) calculates that their number of international visitors will rebound by year 2010 and beyond. Thus, this is certainly a good news in tourism business particularly those with high number of travelers as customers want hotels, restaurants, car rental companies, tourist attractions and online merchants.This study investigates he business battle and customer expiation in Airline Ticketing business, which is group in two varied settings The Online booking and purchasing versus sureness fine booking and purchasing (Traditional booking and purchasing). Travel agencies would most likely benefit the study, since results can be i of their ultimate basis ofIn the totality, this research aims to res pect by comparing the competitiveness and customer delight in both Airline rag online booking and purchasing, as well as Airline tatter Office tag end booking and purchasing - popularly called as the traditional booking and purchasing.The study intends to assess by comparing the competitiveness and customer satisf... 1. Determine the marketing strategies adopted by Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses2. Assess the train of competitiveness in Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses in terms ofa. Number of successful airline ticket bookings b. Number of successful airline ticket purchasesc. Companies Net Income d. Current total number of customers3. Find out the level of customer satisfaction in Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses to the companies found ona. Customer Services a.1 . Customer-Customer Service Representative Interaction a.2. Customer assistance b. General facilities & availability c. CostsOffice and Online 34. Test the significant difference in the competitiveness and customer satisfaction of Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses.5. draw the significant relationship between the level of competitiveness of Airline ticket booking and purchasing and the level of their customers satisfaction.Problem Statement The study intends to assess by comparing the competitiveness and customer satisfaction in both Airline ticket online booking and purchasing, as well as Airline ticket Office ticket booking and purchasing - popularly called as the traditional booking and purchasing. The entire course is raise directed to answer the specific questions below1. What marketing strategies are adopted by Airline ticket online booking and purchasing and office airline ticket booking and purchasing b usinesses2. How competitive are